What is Keywords research in Seo complete guide

 

What is Keywords research in Seo

What is keywords research?

Keyword research is the process of finding and selecting keywords that are relevant to a website or business, and using them in the content on the website in order to improve its ranking in search engine results pages. This is important because higher ranking in search results can lead to more traffic to a website, and ultimately more business or revenue. To do keyword research, you can use a variety of tools to help identify popular and relevant keywords that people are searching for. These tools can include keyword research software, Google AdWords Keyword Planner, and other online resources. Once you have identified a list of keywords, you can use them in your website's content, meta tags, and other on-page elements to help improve your search engine ranking for those keywords.

 

keyword research example

Here is an example of keyword research:

Suppose you run a website that sells handmade jewelry. You might use keyword research to identify the most popular terms and phrases that people use when searching for handmade jewelry online. Some examples of keywords that you might identify through this process could include:

  • "handmade jewelry"
  • "unique jewelry"
  • "boho jewelry"
  • "artisan jewelry"
  • "one of a kind jewelry"

You can use a variety of tools and techniques to conduct keyword research, such as:

  1. Using a keyword research tool to identify the most popular and relevant keywords related to your business or website. These tools use data from search engines to identify the terms and phrases that are most commonly used in searches.

  2. Analyzing your website's search traffic data to understand which keywords and phrases are driving the most traffic to your site.

  3. Reviewing your competitors' websites and social media profiles to see which keywords and phrases they are using to drive traffic and generate leads.

  4. Asking your customers and clients which terms and phrases they use when searching for products or services like yours.

Once you have identified a list of relevant keywords, you can use this information to optimize your website and online content for those terms, in order to improve your visibility and attract more qualified traffic to your site.

 

how to do keyword research

Here are some steps you can follow to do keyword research:

  1. Identify your target audience: Determine who you want to reach with your website or content. This will help you understand what keywords to focus on.

  2. Make a list of potential keywords: Start by brainstorming a list of words and phrases that are related to your business or website.

  3. Use keyword tools: There are many free and paid tools available that can help you find and analyze keywords, such as Google's Keyword Planner or Ahrefs. These tools can show you the search volume and competition level for different keywords.

  4. Analyze the results: Look at the search volume and competition level for each keyword. Choose keywords that have a high search volume and low competition, as these will be easier to rank for.

  5. Prioritize your keywords: After you have a list of potential keywords, prioritize them based on relevance and importance to your business. Use the most important keywords in your website's content and meta tags.

  6. Monitor your rankings: Use a tool like Google Search Console to track how well your website is ranking for your chosen keywords. This will help you understand the effectiveness of your keyword strategy and make any necessary adjustments.

    Free keyword research tools

    Here are a few Best free keyword research tools that you can used:

    Watch the best free keyword research tools YouTube video  

    1. Google's Keyword Planner: This is a free tool that is part of Google Ads. It allows you to search for keywords and see the search volume and competition level for each keyword.

    2. Ubersuggest: This is a free tool that generates keyword ideas based on a seed keyword that you provide. It also shows the search volume and competition level for each keyword.

    3. Ahrefs: This is a free tool that generates keyword ideas based on a seed keyword or website URL. It also shows the search volume and competition level for each keyword.

    4. Answer the Public: This is a free tool that generates a visual map of keyword ideas based on a seed keyword. It shows you the questions that people are asking about the keyword, as well as related terms and prepositions.

    5. Google Trends: This is a free tool that shows you the popularity of a keyword over time. It can help you understand how a keyword is trending and whether it is worth targeting.

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